Local SEO is a must-do for all Sydney-based businesses that want to attract local customers. The growing population plus the rise of the internet as an important research tool among consumers across the city only highlights the need for SEO service providers.
According to the Australian Bureau of Statistics, there are more than five million people living and working in Sydney. More than 100,000 residents moved in last year alone (2017).
The rate at which the city is growing is stunning. It’s very encouraging for business owners and marketers who see the opportunities of this rapid growth.
Sharp business owners are taking advantage of this growth by leveraging search engines to show their product offerings to a larger local market.
We’re going to tell you exactly how they do it using our local SEO services, which are designed specifically for the Sydney marketplace.
First let’s get some perspective on the huge opportunity that awaits businesses that choose to invest in this proven marketing technique (Localised SEO).
In our past 10 years experience providing Sydney SEO services, we know that many local businesses have barely scratched the surface of their market base despite the fact that it’s growing everyday.
We’re willing to place a bet that you haven’t even served 10% of your potential market in Sydney.
Only a small handful of customers are likely to even know your business exists. They don’t even know which businesses exist because they rarely go out to discover new services for themselves.
Technology does everything for them.
They don’t go out to buy movies anymore because… of streaming and with a few clicks they know every hotel, entertainment spot and plumber in Sydney.
If they want your service they’ll simply ask Siri and like magic Siri presents them with the options available.
If, for instance, you’re a Google 5-star rated restaurant in Sydney serving local dishes to residents and visitors, we can agree that there are quite a few restaurants serving similar meal choices. And like yours they too are outstanding.
How can you be certain, that when my friends and I crave some chicken parmigiana, it’s your hotel that serves us? Or for that matter you’re the plumber that fixes our blocked drains, the accountant that does our books, the mortgage broker that writes our home loan or landscaper that does our gardens – you get the point.
How does your Sydney based business get the client?
See, 74% of consumers in Sydney are using their phones as much as computers to search for solutions, services, products, information, ideas and advice according to research conducted by Google and Galaxy in 2015. The research further indicates a growth in the number of people using their mobile devices to search for products. It says 86% of users in Australia found the details of a business such as directions and contacts using their phones in the previous three months. This is why we help our clients pay special attention to mobile marketing in their local SEO strategy.
The trend is, consumers are increasingly relying on the internet to satisfy their needs.
Local SEO is a highly targeted marketing approach that employs a range of digital techniques to appeal to your businesses’ target customers right when they are searching for the solutions you offer.
Through our Sydney SEO services, we target the local searchers alone to ensure that our clients’ products are only shown to people within the city. In this way, we help their business attract people who are most likely to buy: The Sydney residents.
Since the campaign is more focused, their marketing spend is also more efficiently used. Many businesses try to byte of national campaigns before they dominate all the relevant Sydney based keywords, which takes to long and usually ends in them giving up disappointed with the results.
It’s a much better use of fund to commit long term to owning your local market first, and then later expanding the campaign. It may surprise you to learn that you could invest a budget of many thousands per month just to dominate all your local keywords of which they’re are likely hundreds.
Therefore starting with your local market is the smart choice for most business owners, as a genuine national enterprise SEO campaign will require a monthly budget in the tens of thousands per month. At The Local SEO Company, we show you exactly how to get started and how to integrate national campaigns to your local strategy.