Google Possum: 5 Things Local Business Owners Need to Know

Google Possum: 5 Things Local Business Owners Need to Know

If you’re like most business owners, the majority of inbound inquiries come from customers searching Google... ...and that means understanding how Google ranks your page is of major importance. As you’re probably aware, Google’s search algorithm (what Google uses to...

On-Page SEO for Small Business Owners (Updated 2016)

On-Page SEO for Small Business Owners (Updated 2016)

As a business owner, you know how powerful SEO is in today’s overcrowded marketplace. With greater visibility in Google’s search engine results pages (SERPs), you can generate more traffic, increase the number of on-page inquiries on your site and grow your business...

SEO In 2017: 3 (Predicted) Trends You Need to Know

SEO In 2017: 3 (Predicted) Trends You Need to Know

Google’s search algorithm has undergone several major changes over the past few years. And 2016 was no exception. Google AMP (see below), Google Possum, Penguin 4.0 … all played a pivotal role in how businesses owners showed up in the SERPs (search engine results...